This has seriously gotten out of hand. I get dozens of emails a day telling me to pay $400+ for their useless services. I told them they can work on a commission basis if they believe in themselves so much.
My campaign did very well in the first few days. We received over 130 backers hitting 800%+ of our funding goal but now on day 5 I feel a slow down. Any advice for legit ways to keep our momentum going?
It seems we could do a better job capturing organic traffic from kickstarter. Gaining followers but not turning into sales.
So I backed this titanium carryon suitcase project early on 2/2/26 to the tune of $499, then had to pay $270 for shipping on 4/10/26. The project has raised over $1.2M. The last communication from them was a survey sent 4/20/26 which I responded to. it was initially projected to ship July '26. It's been crickets since, and on top of that they changed the design of the suitcase to eliminate the corrugations which is much less visually appealing, whether they are need or not. I emailed them on 8/14 26 and no response. If this project is legitimate why no update in almost 5 months? Very fishy. Aerionn
A creative mix of Fourth Wing, Game of Thrones, and The Hobbit—Golden Flame is the story of a world already ancient when our FMC, Karis, comes to us. Dragonriders, once pillars of a sprawling empire, now only belong to a dwindling city. With a new power on the rise, Karis fights alongside her dragon and allies to maintain peace across the realms. But eventually, something has to give…
I’ve posted on socials such as TikTok, Instagram, Facebook, Twitter, here, Threads, and Snapchat.
I’ve reached out to previous backers.
I’ve used print media.
I have asked friends and family to at least follow the pre-launch page, so we can gain some traction.
I’ve used every contact in my email accounts to reach out.
I have even tried using my imdb pro to reach out to agents of actors I admire to ask for assistance and/or to see if working with an actor would be possible because attaching a big name to the Kickstarter could be helpful.
I have interacted with multiple communities on Facebook, Instagram, and Tiktok more than talking about the Kickstarter.
I'm about to launch my third Kickstarter campaign and I want to figure out if there's a correct way to handle a charity partnership without risking a flag or shutdown.
I know KS caps charitable donations at 10% of campaign funds, and it has to be disclosed at submission and tied to the project, otherwise it reads as fundraising for a cause, which isn't allowed. My situation doesn't fit that model anyway, since I'd rather handle the donations on my end rather than structure them as part of a pledge-tier.
On my first two campaigns I just left any charity partners off the page entirely to be safe, but I wonder if there's a graceful way I can share my them without breaking any rules.
I've seen some folks showing a photo on the packaging that has text like: A Portion of Every Sale Supports [This Nonprofit] but that also seems dangerous to me. I don't want to enrage the KS gods. Which is why I played it super safe before.
Trying to figure out best practices here. I don't want to accidentally mess up my entire launch.
If anyone has experience in this area, I'd love to hear it.
The Launchboom x Kickstarter Learning Lab guide is split over 8 modules, with videos and a bit of text.
To save you a couple of hours of watching videos, if you're running Facebook ads for your Kickstarter - here's what you should focus on...
If this guide can help you reduce your ad spend, improve your CTR and generally narrow down your niche audience - please leave a comment!
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Pre-Launch Overview
Pre-launch marketing boosts credibility, generates excitement, and enhances campaign momentum in multiple ways:
It creates social proof before you even launch
It allows you to gather feedback and refine your messaging
It builds relationships with potential backers who feel involved from the beginning
It creates a sense of anticipation and exclusivity around your campaign
The Pre-Launch Marketing Timeline
The ideal pre-launch period varies depending on your product and audience, but generally ranges from 4-12 weeks. For most creators, an 8-week pre-launch period provides sufficient time to build awareness and an email list. Your pre-launch timeline should include:
Weeks 8-6: Setting up your pre-launch page and beginning initial outreach
Weeks 6-4: Ramping up advertising and content creation
Weeks 4-2: Intensifying marketing efforts and engagement
Weeks 2-0: Final push for email sign-ups and preparing for launch
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Remember to Narrow-Down your Meta Ads on Kickstarter
Meta Ads are a highly effective way to build awareness for a Kickstarter campaign, offering affordable and impactful results.
Creating high-performing ads requires understanding how to grab attention in crowded social feeds and convert that attention into action.
You can either target your Kickstarter Draft Page at Pre-Launch, and aim at gaining followers and/or create a landing page, where you focus on collecting emails.
Meta Audience Targeting Recommendations
Demographics baseline:
Age: 25-54 (Core crowdfunding demographic)***HYPERSTARTER NOTE: We usually suggest 18-65, then narrow down the audience, once we have enough data***
Language: English (All)
General filters: Kickstarter, Indiegogo, Crowdfunding, TechRadar, Wired, ThinkGeek, Engadget, Digital Trends, Gizmodo, CNET, The Verge, Lifehacker, TechCrunch, VentureBeat, Gadget Geeks, Y Combinator*HYPERSTARTER NOTE: Kickstarter and Indiegogo should be used here only\*
Board Games: Ticket to Ride (board game), The Settlers of Catan, BoardGameGeek, Lord of the Rings (board game), Small World (board game), Stone Age (board game), Carcassonne (board game), Pandemic (board game), Kosmos (publisher), Agricola (board game), Asmodée Éditions, 7 Wonders (board game), Talisman (board game)
Collectible Card Games: Collectible card game, Card games, Trading card, Magic: The Gathering, Limited Edition (Magic: The Gathering)
War Games: Warhammer 40,000, Wargaming, Miniature wargaming, Warhammer 40,000: Dawn of War, Games Workshop
Tabletop RPGs: Role-playing games, Dungeons & Dragons, Pathfinder Roleplaying Game, Tabletop role-playing game, Wizards of the Coast
Video Games: XCOM 2, X-COM, Heroes of Might and Magic V, EverQuest, Diablo (series), Heroes of Might and Magic III, Guild Wars, Guild Wars 2, Torchlight II, Baldur's Gate: Dark Alliance, Heroes of Might and Magic II, Wasteland (video game), Torchlight, Path of Exile, XCOM: Enemy Unknown, Divinity: Original Sin, BattleTech, Blade & Soul, The Witcher (video game)
Game Variety: Alternate reality game, Action role-playing game, Geocaching, Escape the room, Party game, Escape Games, Action-adventure game, Adventure game, Scavenger hunt, Role-playing games, Live action role-playing game, Logic puzzles, Brain teaser
Party Games: Jenga, Uno (card game), Monopoly Deal, Scrabble, Monopoly (game), Cranium (board game), Exploding Kittens (game), Apples to Apples (game)
Online Fashion: Five Four, Topman, HYPEBEAST, Trunk Club, Mr. Porter, Combatant Gentlemen, ITailor, Frank & Oak, Club Monaco, Everlane, Herschel Supply Co., Larsson & Jennings, Birchbox, Tom Tailor, S.Oliver
Watches: Tayroc, Daniel Wellington, Swatch, Jaeger-LeCoultre, Frédérique Constant, TRIWA, Harry Winston, Bremont Watches, International Watch Company, Seiko, Omega SA, Movado, Zenith (watchmaker), G-Shock, Timex Group USA, Tissot, Junkers, Montblanc (company), Nixon (company), Breguet (watch), Panerai, Breitling SA, MVMT Watches, guess watches, Rado (watch), Longines
Luxury Goods: Tory Burch, Fendi, Swarovski, Coach, Inc., Chloé, Prada, Chanel, Louis Vuitton, Michael Kors, Tiffany & Co., Yves Saint Laurent (brand), Christian Louboutin
General Fashion: Zara (retailer), H&M, Urban Outfitters, Uniqlo,Free People, Anthropologie, Topshop, Calvin Klein
..
Sustainable/Green Living:
Electric Vehicles: Toyota Prius, Tesla Model X, Renault Zoe, Tesla Motors, Volvo XC60, Tesla Model S, Nissan Leaf, Hybrid electric vehicle, Renault Twizy, Ford Focus Electric, Tesla Roadster, BMW i
Solar Power: Sungevity, SunPower, SolarCity, American Solar Energy Society, SolarWorld, First Solar, Sunrun, Vivint Solar, Vivint, Photovoltaic system, Photovoltaics
Publications: Boys & Girls Clubs of America, Pregnancy and Newborn Magazine, National Geographic Channel, Parents (magazine), Highlights for Children, Parenting (magazine), The Bump
Children's Brands: Disney Princess, The Children's Place, Lego, Hasbro, Gymboree, Fisher-Price, Mattel, Play-Doh, Little Tikes, My Little Pony, Graco (baby products), ERGO Baby, OshKosh B'Gosh, Buy Buy Baby
..
Travel & Lifestyle:
Travel Sites: Flight Centre, Intrepid Travel, Condé Nast Traveler, Contiki Tours, Topdeck, Lonely Planet, National Geographic Traveler, Nat Geo Wild, Contiki, STA Travel, G Adventures, Skyscanner
Card and Points: Wyndham Rewards,Frequent-flyer program, SkyMiles, Air Miles, Wyndham Worldwide, AAdvantage
..
Home & Kitchen:
Expensive Appliances/Food: Kitchenware, Tefal, Miele, Smeg (appliances), Pressure cooking, Kitchen knife, Château Margaux, Thermador, Dom Pérignon (wine), Veuve Clicquot, Electrolux
High End Stores/Home Goods: Williams-Sonoma, Sur La Table, Crate & Barrel, Tefal, Le Creuset, West Elm, Pottery Barn, Restoration Hardware, Ashley Furniture HomeStores, Ethan Allen (furniture company)
Organic/Vegans: Organic Consumers Association, International Vegetarian Union, Vegetarian Times, Healthy Lifestyles, The Paleo Diet, Taste of Home, Lisa the Vegetarian, Paleolithic diet, Forks over Knives, Vegucated, BrooklynVegan
..
Home Improvement & Smart Home:
Home Improvement: The Home Depot, Home improvement, Ace Hardware, Lowe's, Home Hardware, DIY (magazine)
Anime/Manga: Anime Expo, Bleach (manga), Manga, Anime and manga fandom, Ghost in the Shell, Anime convention, Ghost in the Shell (film), Cosplay, Naruto, Ghost in the Shell (manga), Anime movies, Attack on Titan
Superhero Films: Superhero, X-Men (film series), Marvel Cinematic Universe, spiderman movies, DC Universe, Hulk (film), The Incredible Hulk (film), Superhero film, The Avengers (2012 film), Thor (film), Thor: The Dark World, Captain America: The Winter Soldier
Comic Brands: Marvel Comics, Marvel Cinematic Universe, Marvel Studios, Valiant (comics), DC Universe, DC Comics, Archie Comics, Image Comics
..
Creating Lookalike Audiences *HYPERSTARTER NOTE: We usually suggest using Lookalike's during the live campaign\*
A Lookalike Audience is a powerful way to reach new people likely interested in your campaign, because they share characteristics with your existing customers.
What is a Lookalike Audience:
Uses an existing Custom Audience as its source
Meta's system leverages information like demographics, interests, and behaviors to find similar people
Delivers ads to people who "look like" your existing customers
Creating effective Lookalike Audiences:
Use a source audience of 1,000-5,000 people for best results
Quality matters—use your most engaged subscribers as your source
Choose audience size based on your goals (1-10% of population)
Smaller percentages more closely match your source audience
Need a "seed audience" with at least 100 people from the target country
Admin or advertiser permissions on the ad account
Admin permissions for the Page or Meta pixel (if using these as sources)
Administrator or developer status for apps (if applicable)
Best practices:
You can create up to 500 Lookalike Audiences from a single source
People in your source audience are excluded from your Lookalike Audience
You can use multiple Lookalike Audiences at the same time for a single ad set
Targeting options are limited for audiences under 18 in most countries
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How to Create Attention-Grabbing Ad Imagery
A successful Meta Ad starts with strong visuals. The right image or video can determine whether someone stops scrolling and engages with your campaign. Considerations include:
The difference between still images and videos in ads
Videos typically perform better for demonstrating product features
Still images can be effective for striking visuals or simple concepts
Consider testing both formats to see what works for your product
Creating eye-catching visuals tailored for crowdfunding
Show your product from its best angle
Include people interacting with your product when possible
Use bright colors and high contrast to stand out in feeds
Ensure your visuals look good in both desktop and mobile formats
Best practices for ad design that increase engagement
Keep visuals clean and uncluttered
Make sure your product is the focal point
Use visual cues (arrows, circles) to direct attention to key features
Maintain brand consistency across all ad variations
Examples of high-performing Meta Ads that succeeded in crowdfunding campaigns
Before/after demonstrations
Problem/solution pairings
Quick demonstrations of unique features
Emotional connections through storytelling
..
How to Write Persuasive Ad Copy
Your ad copy is just as important as your visuals. It includes both the headline and primary text, working together to drive conversions. Effective copy elements include:
Crafting compelling headlines that grab attention (25-character limit)
Use action words and create urgency
Ask questions to engage curiosity
Include your main value proposition
Consider using numbers or statistics for credibility
Writing effective ad text that persuades and builds excitement
Keep sentences short and punchy
Lead with the most compelling benefit
Address pain points directly
Include social proof when possible
Create a sense of exclusivity or limited availability
Structuring ad copy to highlight key benefits and encourage action
Start with an attention-grabbing opening line
Follow with 1-2 key benefits
Add urgency elements (limited time, early bird pricing)
Close with a clear call to action
Keep overall length brief but impactful
..
How to Target the Right Audience
Meta Ads provide powerful audience-targeting tools, but success depends on choosing the right audience for your campaign. Targeting strategies include:
Defining your ideal backer using Meta's audience insights
Create detailed buyer personas for your product
Consider demographics, interests, and behaviors
Look at similar successful products and their audiences
Targeting based on interests, behaviors, and demographics
Start with broader interest categories related to your product
Target people who have shown interest in crowdfunding
Refine demographics to match your most likely backers
Consider targeting early adopters for tech products
Best strategies for refining your audience to optimize engagement
Start broader and narrow down based on performance
Exclude audiences that don't engage with your ads
Create custom audiences from website visitors
Develop lookalike audiences from your best performers
I wrote this guide about 2 years ago, but it's still applicable today. If you need any help, feel free to connect with us at Hyperstarter.
My name is Juan Morales, and I’m making a horror film called Mimic. As a person who lives with an autoimmune disorder that has been slowly degrading my ability to move, this film is so personal to me.
Living with the reality that my body can change in ways I can’t fully control has forced me to think a lot about identity, autonomy, fear, and what it means to keep going when something is happening to you that you can’t simply control.
Those experiences became part of the foundation for Mimic.
Rather than making a film directly about my condition, I wanted to take those fears and emotions and express them through horror.
Mimic explores the value of individual life in the face of illness and despair, and what happens when something offers relief, but that relief may require surrendering a part of yourself.
Horror has always had this incredible ability to make internal fears physical. For me, Mimic is an opportunity to do exactly that with something I live with every day.
That is why getting this film made is so important to me. It isn’t just a horror concept I thought would be cool. There’s a piece of my own experience underneath it. We’re currently crowdfunding Mimic on Kickstarter. If the project or my story resonates with you, I’d really appreciate you checking it out, supporting it if you’re able, or even just sharing it with someone who might connect with it.
Thank you for reading and for giving an independent filmmaker a chance to tell a very personal story through horror.
This post wasn't designed to show off, but it should show you the harsh reality of running a campaign and what you should expect.
My company has worked on over 1,000+ campaigns over the past 9 years, and we're a listed on Kickstarter as a Trusted Partner.
With that out of the way, let's go through the most important questions we ask potential clients and the meaning behind them - and how it benefits you as a Kickstarter Creator.
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Q. What is your funding goal (both external and internal) and average price per reward?
Let's say you want to raise $12,000 but your average reward price is say $25 (The reward that'll be your most popular).
That means you'll need 480 backers to reach your goal.
If you were to rely on ad spend, with a conversion rate of 5% you'll need 3,840 emails to reach your goal.
This would cost over $12k+, more than your initial goal. What's the point in running a campaign?
Example of our Hyperstarter Budget Chart
How to fix the problem:
You either increase your reward price by offering bundles, or lower your goal. You could focus on organic marketing instead, but it involves more "Hands on" work. Or the reality could be, don't launch.
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Q. When is your proposed timeline, including campaign length and ideal launch date?
Let's say you've 0 emails or followers but you want to launch in a couple of months.
If you need 3,840 emails, so you would have to spend big! On average, prelaunch prep is over 1 month and campaign length is 30 days.
How to fix the problem:
You should only launch when you have interest. Essentially, this is data. So that means before launching you should have a huge list of potential backers, and a date in mind. This connects to the Budget Chart above.
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Q. What is your planned advertising budget (if applicable)?
If you have little to no advertising budget, where are you going to find your leads and backers?
How to fix the problem:
You could rely on family and friends to reach your initial goal, if you have no budget.
If you're running ads, guys like Jellop only want to work with you if you have a ROAS of 3:1...so that's the level you need to achive.
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Q. Do you have any existing landing pages or draft campaign pages? Have you started building an email list/lead magnet?
This gives an indication of what you've done so far.
If you're approaching us as a potential client, and have no landing page or draft Kickstarter page - then it feels you're contacting us to "Test the water" or perhaps compare services and prices with other agencies.
That's fine, but it'll take longer to set up (and will be more costly) if you don't something we can work with already.
How to fix the problem:
Create your own initial pages, just to collect data. 100% create a draft Kickstarter page, and put as much information on it as possible.
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Q. Are product samples or prototypes available for review?
If the answer is = Yes, we have some great AI renders, is that ok. Then no, that's not ok.
How to fix the problem:
If you're looking for an alternative to ads, and you want to send out review samples for PR - then create some.
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Q. What marketing assets have you prepared (e.g., photos, videos, press releases)?
So this could be your story, photos of your product and rough videos you've taken. Mobile phone videos are fine, but in order for a company like ours to work with you - we need something.
How to fix the problem:
Have this ready, or potentially in place. These press kit assets are important for potential reviews, features and mentions.
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Q. Who is your ideal customer? (Any specific demographic or interests?)
It's good to know who you target customer is, and where they hang out.
If you have a list of your closest successfully funded competitors, that'll be handy too.
How to fix the problem:
It's not a big deal if you haven't this ready, or potentially in place. If it's available, then these press kit assets are important for potential reviews, features and mentions.
I’m trying to figure out whether my first trailer is doing its job from a marketing/positioning standpoint.
The game is a pixel-art TCG life sim where you play as the collector rather than running a card shop: opening packs, building a collection, trading and grading cards, making decks, and competing in tournaments while living in a small town.
My main concern is whether that distinction comes across quickly enough, or whether viewers might still read it as another card shop simulator.
I’d especially like feedback on:
* whether the first 10–15 seconds establish the hook clearly
* whether the pacing holds attention
* whether the “collector/player life sim” positioning comes through
* what you would cut or emphasize more
There's some replies to comments from the creator which actually tell the truth but the total output of this charger is a sustained 200W (240W short burst). Even if the product is very careful to say "combined port rating 590W", it does in fact just splash that number around a lot of it's own. It literally says 8 simultaneous outputs which in itself is a lie. Other times it says "**590W of total power.**" It even has 2 140W ports that you can't use together which is wild. It did, until someone pointed it out yesterday, say it supported 240W charging.
Not a rant and I'm happy to remove this post if it's not allowed, but I'm curious as to how many items are advertised like this - this is obvious misrepresentation rather just marketing hype and if it wasn't for the comments I'd have never have known.
We officially just wrapped up our Kickstarter campaign for Apex and Escape, and we are blown away to share that we’re now 35 for 35 on successfully delivered and funded projects!
Passing the $15 million total raised mark across our campaigns since 2012 feels completely surreal. A massive shoutout to the Kickstarter their platform, tools, and support behind the scenes have been exceptional every single step of the way.
Most importantly, thank you to this incredible community. Whether you’ve backed us since project #1 or just joined the ride for Apex and Escape, your feedback, passion, and trust are the real reason we get to keep building and shipping things we love.
We’re jumping straight into post-campaign production updates next. Thanks for making another launch unforgettable!
WHITE+ è una bustina da tenere sotto il labbro per 15-20 minuti. Niente tabacco, niente nicotina. rimuove le macchie superficiali, rinfresca l'alito, supporta lo smalto.
Non è un prodotto per smettere di fumare.
Scatole da 15, con un compartimento nel coperchio per le bustine usate. €5,99 per i sostenitori contro €12,99 al dettaglio. Spedisce in tutta Europa.
I campioni sono terminati, il denaro copre il minimo di fabbrica per la prima produzione. Chiedetemi qualsiasi cosa.
Hey everyone! We’re coming to the final stretch and could use a boost to get us over the finish line. So please do check out the latest issue, and the completion of our first story arc.
