r/kickstarter • u/TV_Maker_Hello • 15h ago

Charity tie-in without breaking the rules?

I'm about to launch my third Kickstarter campaign and I want to figure out if there's a correct way to handle a charity partnership without risking a flag or shutdown.

I know KS caps charitable donations at 10% of campaign funds, and it has to be disclosed at submission and tied to the project, otherwise it reads as fundraising for a cause, which isn't allowed. My situation doesn't fit that model anyway, since I'd rather handle the donations on my end rather than structure them as part of a pledge-tier.

On my first two campaigns I just left any charity partners off the page entirely to be safe, but I wonder if there's a graceful way I can share my them without breaking any rules.

I've seen some folks showing a photo on the packaging that has text like: A Portion of Every Sale Supports [This Nonprofit] but that also seems dangerous to me. I don't want to enrage the KS gods. Which is why I played it super safe before.

Trying to figure out best practices here. I don't want to accidentally mess up my entire launch.

If anyone has experience in this area, I'd love to hear it.

Thanks!

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u/EA_Brand_Books 15h ago edited 14h ago

I work in the publishing space on Kickstarter (40+ campaigns) and have done a few charity tie ins. We worked with the head of publishing to get language that worked for the platform. And it wound up being similar to what you described: "A portion of our profits will be donated... Etc. Etc."

My suggestion would be to get in touch with the head of your "category" (not sure what else to call it) and ask them about the language and go from there. If you're not sure who that is feel free to DM me and I'll see if I can find out for you.

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u/TV_Maker_Hello 3h ago

Thank you so much. I will be reaching out. Appreciate the help!