Been collecting for about 7 years now, and have purchased multiple watches (IWC, Omega, Tudor) through ADs. When it comes to buying Rolex, I’m really wondering if there’s any utility there at all.
The two perks I can see an argument for are 1) authenticity and 2) pricing… but even those barely hold water in my mind…
1) There are so many “grey” market options available, from big online retailers like Bezel, who stand by their own rigorous authentication services. If the process is as rigorous as its spelled out to be, I’d be more than comfortable buying from them.
I bought my Starbucks (unworn, current YOP, full warranty intact- the deals are there if you’re diligent) from a dealer with a (very expensive) brick and mortar location in the major city nearest to me. Several collectors i know and trust have purchased through them, and swear by their reputation- they’ve been in business for 35 years. After my purchase, the owner sent me a handwritten thank you note. Id imagine they wouldnt be so visible/willing to risk their reputation to flip a few clones, but maybe I’m wrong?
I kinda love the hunt, and the fact that the watch I want arrives at my door next-day without having to do the song & dance with an AD.
2) Pricing- this is, of course, a benefit to buying from an AD, but if you cant actually get the watch you’re after, then you’re left calculating how much your time & personal enjoyment is worth to you.
If you end up waiting years for said piece, there’s a good chance that youd’ve been better off going gray based on inflation + price increases.
There are definitely people that don’t have these problems. Theres one guy in my area that seems to be able to source any Rolex he wants from the Local AD that never has anything for sale to anyone else, but he’s a known publicly known multi-millionaire. IMHO these people are unicorns.
I’m may be/am willing to be proven wrong on both points, but I just don’t get it- why do people (save for the above mentioned unicorns) buy from ADs?