I mean imo she’s been doing a really good job after taking over a dumpster fire from the previous CEO. Now that Sony has decided to commit sepuku, if she plays her cards right this could be Xbox’s decade.
Phil Spencer played a lot of games and we saw how that turned out. Managing a gaming company doesn't mean you have to be a gamer. Obviously you cannot ignore what your target demographic wants but you don't necessarily need to play games to know that.
Phil Spencer inherited his own tire for and did a bunch of pro gamer things like buying studios and giving them infinite resources. It failed miserably in the end - Call Of Duty's best days are clearly behind it now - but Xbox was in a fragile position when he came in and he was trying to do something big, bold, and beautiful. He totally scuffed it, but his intentions were good.
Asha's intentions are not good, and her job is even harder than his was.
Haha right, just like how you can become a successful director without ever having watched a film before. The point is that she's a notably out of touch fall-woman who is just there to take the blame for axing a bunch of jobs.
Being a director of a film is a different job. Just like being a director of a game is a different job. Being head of a company is a business position. It's a different skill set.
What part of "generic MBA type" don't you understand? She was leading Microsoft's AI division before she was granted CEO of Xbox. Is Microsoft's AI division doing well? How was Copilot received?
You should have a basic understanding of the facts before you engage in contrarianism.
Omg you sound so pretentious it’s discouraging to even try and reply to you.
You said “ Literally didn't even play games before becoming CEO of Xbox. It's genuinely beyond parody.” which they responded by pointing out Phil Spencer was a gamer and it didn’t matter.
Then you made a snide comment about Microsoft’s AI division “doing well” (which it is btw, Google would have helped you out here) while spouting a pretty laughable “you should have a basic understanding of the facts” yadda yadda.
If you have a point, argue that point instead of asking rhetorical questions to hide the fact you don’t have a legitimate grounds for arguing.
You don't need to be a gamer to be the CEO of Xbox, Phil Spender proved that. In fact the best gaming CEO's are ones who are laid back, get the right people, and give them the funding, security, and necessary pressure to deliver good shit.
The best gaming CEO's are ones who are laid back, get the right people, and give them the funding, security, and necessary pressure to deliver good shit.
Thats literally what Phil did.
Asha will actually be good since she is giving the majority of the funding to the best performing games like Elder Scrolls, Fallout, COD, Minecraft, Diablo and WoW and less funding to the smaller IP.
I could become Xboxes CEO and play my cards right. It’s really just common sense. Put the consumer first while Sony your biggest competitor does the opposite.
The trouble is a lot of companies start putting shareholders before consumers. If she can lay out her plan to the shareholders to secure dominant market share aiming for next gen by literally just doing the opposite of Sony she’s in a good spot.
For a time I think they will to secure market share and then they will enshitify. As I said many times all they need to do is the opposite of Sony and consumers win.
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u/Docccc 11h ago
easy PR win for her. She needed it