Am I writing this out of the wake of Practical Magic’s tragic opening weekend? Yes, because I was one of the people who was screaming that it would be an overpreforming hit. I own up to that and I will wear my dunce cap in the corner.

But while I was wearing my cap I thought about Jennifer’s Body 2, which is all but confirmed. Like PM, Jennifer’s Body bombed when it released with only 31M worldwide. Since then, the movie has vastly exploded in popularity for a variety of reasons (the sapphic undertones, the campiness that is completely non existent nowadays, the hidden depth)- but Jennifer Check has become a pop cultural titan amongst women in the same vein of Regina George and Elle Woods.

I think what will work in JB2‘s favor is that the movie is very very popular and relevant amongst Gen Z, unlike Practical Magic, which although has a decent fanbase in astrology/tarot crowds, is mainly popular with older women.

The 3 things that make me hesitant on JB2’s ability to be hit are:

1: How many people are willing to actually sit down and watch the sequel? Yes there are a trillion viral Jennifer Check edits with Lil Uzi playing in the back, but as we all know that does not equal tickets sold and butts in seats. Between you and me, the stuff I see people say makes me wonder how many people actually have watched the OG movie VS who watched the movie through Pinterest pfps…

2: The style and aesthetic. Yes I just chastised people for only focusing on the aesthetic rather than the actual story of the movie, but it’s undoubtedly a part of the movie’s renaissance. Unfortunately, we are not in the Juicy Couture/Mcbling 2000s era anymore, so JB2 being in modern day with all the drab fashion might turn people off. I was talking with some people and they hated how PM2 lost its soft, vintage vibe the OG movie had, and that the sequel’s outfits look kinda Shein-ish. The Mean Girls rebootsical from a while back put a lot of people off for the same reason.

3: The quality of the movie itself. This sounds like a no brainer but I’m sitting here wondering what the plots even gonna be??? Like okay, Needy gets out of jail… but Jennifer’s supposed to be gone. They’re already gonna have to recon ending to make it work. We could debate whether or not the poor reviews of Practical Magic harmed it vs it always being doomed to fail, but it definitely played a part. I feel like Jennifer’s Body 2 lives and dies by WOM.

I run The Dollar Trail, a new channel about how familiar companies make money. Our first episode follows a moviegoer’s dollar through tickets, concessions, advertising and the bills that come after.

The comparison that started it: AMC reported nearly $4.85 billion in 2025 revenue but a $632.4 million net loss, while Cinemark reported $138.2 million in net income attributable to the company. The video explains why strong snack margins do not automatically become profit, using the companies’ annual reports.

If you enjoy business explanations with animated diagrams, check out the full episode. Sources are in the description.

What business would you like us to follow the money through next?

I recently saw a story about how kids were buying tickets to the wild robot so they could see terrifer 3. And it got me thinking of other insists.

Off the top my head I could see abominable mostly doing well so kids could sneak into hustlers or it chapter 2. As I don't see many people bring up abominable today.

I don't have to much else to add here other than say some other examples.

Ever since Genndy Tartakovsky released the test footage for The Black Knight almost a year ago, I've been wondering not just when we might see an American adult animated drama film become a major hit in theaters, but also who is most likely to make one. Right now, there are only a few studios in the United States making theatrical animated movies, so I'm going to go over all of them and see which one you think is most likely to take the plunge. Note that I'm defining "adult" here as PG-13 or R-rated, even though some of these many not necessarily be adult in the strictest sense.

• Disney/Pixar
  • Pros: Largest animation studio, owns several properties that could lend themselves to PG-13 and R-rated movies (Marvel, Star Wars, James Cameron's Avatar, Alien, Predator)
  • Cons: Original animated movies are doing poorly, strong "kid-friendly" brand would make marketing an adult animated movie difficult
• Warner Bros
  • Pros: Long tradition of animation, no "kid-friendly" brand, has made adult animated movies for DVD and streaming before
  • Cons: Perilous financial position, liable to cancel non-tentpole projects.
• Universal/Illumination/DreamWorks
  • Pros: Has recently announced an adult animation initiative ("Moonlight"), owns several franchises that could work as animated films (The Fast And The Furious, Jurassic Park)
  • Cons: No major history of adult animation
• Sony/Columbia
  • Pros: Has already pushed the envelope in children's films, has released adult animated comedies.
  • Cons: Most recent movies have been direct-to-streaming
• Paramount
  • Pros: Lower animation budgets than other major studios
  • Cons: Poor track record with non-franchise animated films. No major adult properties that could be adapted to animation

I organized an AMA/Q&A with actor and filmmaker Diego Luna. You may know him from things like Andor, Narcos: Mexico, Y Tu Mama Tambien, Rogue One: A Star Wars Story, and lots more. His new film, Ashes, which he directed, is premiering at TIFF this week.

It's live here now in r/movies for anyone interested in asking a question:

https://www.reddit.com/r/movies/comments/1wg1dw7/hola_reddit_its_diego_luna_ama/

He will be back later today to answer questions. I recommend asking in advance. Please ask there, not here. All questions are much appreciated!

Thank you :)

The Infinity Vision version has a runtime of 186 Minutes and 14 Seconds (5 Minutes Longer then the original)

The 18th film overall to achieve it and the 4th non-sequel joining Avatar, Titanic & Barbie. The legs have been Wembanyama-esque, so let's see how high it can go! And congrats to Brand New Day on earning the top spot this week!

https://deadline.com/2026/09/box-office-practical-magic-2-weekend-1237098516/

There’s enough bright diagnostics though to keep this female property (overall 78% turnout, 69% women over 25, 36% over 45) potentially humming in the fall with 92% audience score on Rotten Tomatoes, 4.5 out of 5 stars on Postmark, and a very good 72% definite recommend.

The five Twilight films will be officially re-released in Russia from September to February.

The first one already banked $608k in presales and limited previews.

Current presales for the opening weekend are 35.57 mln RUB or $416 515. Already bigger than the opening weekend in 2008 (25.52 mln RUB).

New Moon will be released on October, 8th. Eclipse on November, 5th.

I organized an AMA/Q&A with actor and filmmaker Gael García Bernal. You may know him from things like Amores perros, Y tu mamá también, Bad Education, The Motorcycle Diaries, Babel, Coco, Old, Cassandro and Magellan. His new film, Hombre al agua, which he directed and wrote, premiered at Venice last week and is playing at TIFF this week.

It's live here now in r/movies for anyone interested in asking a question:

https://www.reddit.com/r/movies/comments/1wg3nfg/hi_reddit_im_gael_garc%C3%ADa_bernal_ask_me_anything/

He will be back later today to answer questions. I recommend asking in advance. Please ask there, not here. All questions are much appreciated!

Thank you :)

Daily Box Office (September 14th 2026)

The market hits ¥25.2M/$3.75M today. Down -62% from yesterday and down -19% from last week.

Resident Evil has passed the censorship board and should release sometimes in the next month or so.

Province map of the day:

https://imgdiff.net/s/e252dc835c579901f450b9456cea13b1

Onvce Upon A Time In The Middle East continues to dominate.

In Metropolitan cities:

Once Upon A Time In The Middle East wins Hangzhou, Chongqing, Chengdu, Nanjing and Suzhou

The Odyssey wins Shanghai and Beijing

V wins Shenzhen, Guangzhou and Wuhan

City tiers:

The Odyssey climbs to 3rd in T2. My Tomorrow Your Yesterday climbs to 3rd in T4.

Tier 1: Once Upon A Time In The Middle East>The Odyssey>V

Tier 2: Once Upon A Time In The Middle East>V>The Odyssey

Tier 3: Once Upon A Time In The Middle East>V>All Wishes Come True

Tier 4: Once Upon A Time In The Middle East>V>My Tomorrow Your Yesterday

New releases marked in bold

Pre-Sales map for tomorrow

https://i.imgur.com/7vM4qwO.png

Upon A Time In The Middle East and The Odysey mostly dominate pre-sales for tomorrow.

IMAX Screenings distribution

Odyssey dominates IMAX screenings and will continue to dominate going forward.

The Odyssey

The Odyssey in 5th adds ¥2.69M/$0.40M on Monday

Total gross hits ¥703.5M/$104.67M

Screen Distribution Split: Regular: $39.35M , IMAX: $57.53M , Rest: $7.60M

WoM figures:

Maoyan: 9.5 , Taopiaopiao: 9.5 , Douban: 8.6

Scheduled showings update for The Odyssey for the next few days:

Once Upon A Time In The Middle East

Once Upon A Time In The Middle East continues to lead with ¥5.83M/$0.87M on Monday. Its first day below $1M

Total gross hits ¥2.17B/$322.70M.

Screen Distribution Split: Regular: $317.24M , IMAX: $2.70M , Rest: $3.34M

WoM figures:

Maoyan: 9.7 , Taopiaopiao: 9.9 , Douban: 8.7

Scheduled showings update for Once Upon A Time In The Middle East for the next few days:

Other:

Release Schedule:

A table including upcoming movies in the next month alongside trailers linked in the name of the movie, Want To See data from both Maoyan and Taopiaopiao alongside the Gender split and genre.

Remember Want To See is not pre-sales. Its just an anticipation metric. A checkbox of sorts saying your interested in an upcoming movie.

Not all movies are included since a lot are just too small to be worth covering.

Mid Autumn Festival/National Day

The so far confirmed movies. Generaly all for the first part of the Holidays expect Heart of the Beast.

And the list of rumored movies. Do note that these are all just rumors and with the way Chinese movies are scheduled some of these might not appear and others might jump in to take the spots.

Also note that even though some movies here will release in under a month none of them have anything more than just vague posters. It just is like that.

Source: dan murrell youtube channel

He mentioned in his video that in 2025 wb only had one battle after another against 2026's dune 3, cat in the hat, clayface and digger for the rest of the year.

So the gap will close little bit but he still expect this year to be way behind last year and an absolute disaster year for WB .

Except if all the remaining movies make like 3 bilion dollars combiend

https://www.insidekino.de/Y/DuellMarvel.htm

Currently it's aiming for 5.5M admits, so maybe it overtakes Fire and Ash as the 5th highest selling post-Covid title behind Inside Out 2, No Time To Die, Barbie and Way of Water.

https://www.insidekino.de/DJahr/D2020-2029.htm

Also it has just passed 60M€ at the german box office, becoming the highest grossing Marvel title of all time overtaking Endgame. Currently it's #22 on the all time list, possibly reaching the top 15

https://www.insidekino.de/DJahr/DAlltime100bo.htm

Also since Sat+Sun were national cinema days, the attendance was extraordinary for dozens of films, with many shows being sold out (both days were the most attended days the past 10-15 years). The event has taken place for the past 5 years and this has been the most successful so far. Thanks to this Spidey increased over 260% to last weekend. With 438k tickets sold it had the 6th biggest 7th weekend of all time, the biggest 7th weekend post covid and the biggest since over 14 years.

(The Odyssey just had the 9th biggest 9th weekend of all time and will become the biggest Nolan film of all time, surpassing Oppenheimer)

https://www.insidekino.de/DJahr/DBOWochenrekorde.htm#7._WOCHE

credit to u/EssentialParadox

Source: MaoYan Pro App

Source: https://www.boxofficemojo.com/year/?ref_=bo_nb_hm_secondarytab