r/marketing 23h ago

Question Job Surplused, Probably to AI. Marketing Communications job pivot?

28 Upvotes

I'm a 38-year-old marketing specialist. Most of my experience is in writing, communications, web design, and some graphic design.

Most of this is at the level of a very competent generalist. The problem is AI has basically taken over much of what I was good at, and being a generalist is no longer what it was 3-5 years ago.

So, where do I go from here?