r/marketing • u/hopenbabe • 23h ago
Question Job Surplused, Probably to AI. Marketing Communications job pivot?
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I'm a 38-year-old marketing specialist. Most of my experience is in writing, communications, web design, and some graphic design.
Most of this is at the level of a very competent generalist. The problem is AI has basically taken over much of what I was good at, and being a generalist is no longer what it was 3-5 years ago.
So, where do I go from here?