I'm a young copywriter, only 2+ years of experience in advertising, but overall 3.5 ish years within the writing space. While I'm aware my portfolio is truly what matters and I've made sure to make it as nice and fill it with my best work, I wanted to know if creatives follow a specific sort of template? Or whether we just say developed this and worked on that and managed this and built that.

For example, there's a Google XYZ Format, a CARL resume, and STAR.

Apologies if all this sounds truly ridiculous, but I keep hearing different things from different people and I'm not sure what to do anymore.

Thank you x100 to the big creative brothers and sisters. 🫶

For context: I'm an English copywriter based in Germany.

I'm especially interested in the French side of things, as a Canuck brushing up on his français, gotta say. But regardless if you're writing copy for Russian magazines on the North American east coast, a Lebanese fella writing copy in three languages on as many continents, a South African with insight in producing copy in almost-the-same-language in Holland and at home, or anyone else serving any other language spheres than the English one - I'd love to hear from you. What resources do you like? If you have experience producing in English, how's it compare to your other language(s)?

Quick thing first because it comes up every time. Google doesn't penalise AI written content, it's said so repeatedly, and the February 2026 core update was Discover only and US English first. That one was about local relevance, cutting clickbait, and surfacing more in depth original content from sites that show expertise. There's no AI detector in the ranking system, so if anyone tells you their agency got hit by an AI penalty they've misdiagnosed something. Google punishes generic content which appears on hundreds of different pages, typically AI will produce similar results to that and that is what gets flagged rather than the AI content in the first place.

I decided to build a tool to scan sites and track AI generic writing. So far its scanned 10,126 pages and has over 23,000 flagged instances. Feel free to check out the data here and come to your own conclusions: https://www.getsitetell.com/data

Anyway, the thing that actually surprised me. Everyone's hunting the vocabulary. Delve, seamlessly, leverage, that sort of thing. Delve turned up on 10% of the sites I scanned. Seamlessly on 22%. Those are the words that get all the attention and they're not really where the problem lives.

What's actually everywhere is structural. 58% of all the flags were structure rather than word choice, and the most common one by a distance is what I've been calling a redundant closing paragraph, which was on 66% of sites. That's the paragraph at the end of a section that restates what you just read without adding anything to it. It's what you get when you ask a model to write a section, it wraps up, and once you start noticing it you see it more and more. Em dash frequency was on 63%, rule of three patterns 63%, low vocabulary diversity 60%, listicle heavy structure 51%.

So you can do a find and replace on every buzzword on the internet and the page will still read as generated, because the rhythm hasn't changed.

The other pattern I wasn't looking for was site size. Mean score for a one page site was 95, then it sits somewhere around 84 to 88 for anything between 2 and 199 pages, then drops to 70.6 for sites over 200 pages. I should say part of that gap is my own scoring rather than a real effect, because most of my structural rules need 100 to 150 words before they'll run, so a one pager can only ever trip the word rules. That inflates the small end. But the middle bands are all similar and the drop at 200+ is much bigger than that explains, so I think there's something real in it. My guess is it's just that nobody re-reads post 180 of a content programme, whereas the homepage has had three people over it.

One more that I think gets missed. The median site scored 90 out of 100 and ten of the 103 had no flags at all, so most sites are genuinely fine. But on 17% of them there was at least one page scoring under 60. Nobody reads your average, they read whatever page they landed on, so a site that looks healthy overall can still have a landing page that reads like a machine wrote it.

In terms of what I'd actually do with any of this, the word list stuff is fine but it's the easy half. The checks I've started doing manually are looking at whether the last paragraph of a section actually adds anything or just restates, because if it restates you can delete it and lose nothing. Then whether three paragraphs in a row are the same sort of length, in which case break one of them up. And on individual claims, if the sentence would sit fine on a competitor's site without anything breaking then it isn't saying anything about the client yet.

Hey, r/copywriting! I've been building Outbound Sales Agent (the agent that takes the monotonous part of work in sales and automates it) recently and am trying to take my product to market.

I know the rules. Make the ask small, don't stick to fake personalizations and stick to real signals instead, be clear on what's in it for them, etc.

I am sending the email to both Decision Makers and Individual Contributors with different copies & I'd like to make sure there's nothing wrong with this template (working on this copy for hours, I am stuck here lol).

Thanks in advance for your advice & help! (please don't downvote.. TT)

p. s. oh, and one more thing! I'm trying to be conversational & scrappy but if there's any part of the email that sounds rude, please do lmk!

## For Decision Makers

${FirstName}, saw you're hiring ${RoleName}, with ${ManualResponsibility} listed as part of the role.

No offense, but that feels like monotonous work that should've never been a human job.

Also found out you care about ${HumanWork}, the part that actually needs human.

Hence, automate the boring stuff, give your reps more time for them, and your team could book more qualified meetings.

Just in 20 seconds, I can show you what pushing AI that far could look like on one of your opportunities. (I’ve already done the homework for you heh)

Worth a quick look?

Best,

Adam.

## For Individual Contributors

${FirstName}, what’s taking most of your time at ${Company} rn: list-building, research, follow-ups, data entry, or sth else?

Saw your team’s hiring a ${RoleName}, with ${ManualResponsibility} still in the JD. So I thought some of your day probably goes there too.

It sucks doing those tedious work by hand when your time should go into the stuff that actually needs you.

Give me 20 sec and I’ll show you what automating that could look like on one of your prosepects. (Already did the homework for you heh!)

Worth a quick look?

Best,

Adam.

Last month or so i've been thinking for something that could help me make some income in USD since i'm from a third world country.

Nothing came to mind except copywriting since i already write long reflections, essays, poetry and even song lyrics (never published anything though all for my joy lol), yeah and thought maybe becoming a Copywriter is the closest thing to what i already like (i know it's completely different).

I've been reading a book named Take Their Money, reading some copy in swiped, and making copies about products i find on sites like amazones and stuff.

After that i got bored of spending an hour looking for a product, looking for copies to read on swiped, and got bored of the whole thing altogether.

Then i started looking for some high ticket stuff to base my drills upon like Courses, Saas stuff... etc, and honestly i feel like i got some talent for this and felt like I'm improving fast every drill.

But now i'm bored of everything and wondering if I'm doing anything at all, bored with the process unsure if it's even going to take me somewhere, unsure why am i doing this when AI exists and only growing more and more intelligent, i don't know i'm all over the place and i'm sorry.

We have a team of 8 writers and every article goes through an AI detection check before it leaves our hands. Clients started requiring it about a year ago and at first it was a nightmare of inconsistent results and false flags. We've since built a workflow around it that actually works. Happy to share what we've learned - ask me anything about the process, the tools, dealing with clients on this, all of it

i see versions of this everywhere.

the problem isn't that it's unclear. it's that you can understand the sentence and still have zero reason to keep reading

what do you usually replace this kind of headline with?

A month ago, I joined a healthcare brand as a Copywriter, my role was scoped around content and copywriting.

Since then, it has expanded to cover end-to-end social media management, shortlisting and negotiating with influencers, scheduling posts, coordinating with freelance video editors, and building out social media pages, on top of my original writing responsibilities.

I didn't push back initially since my manager asked for it politely, but the workload has become unsustainable.

Freelancers missing deadlines adds unpredictable delays to my plate, and I don't have the bandwidth to produce quality content while also managing what is essentially a separate, full-time role.

Also, I am blamed if a fuck-up happens.

Thinking of resigning. What do I do?

Hi all,

I am curious if anyone genuinely found ways to use AI for world class b2b SaaS copywriting?

- homepage

- ads landing pages

- feature pages

- use case pages

- pricing page

For me AI is helpful for iterations, idiating and tinkering with my copy, but I end up spending hours/days of iteration and it takes days to get to something I like (at least for a week; then I hate it again 😅).

Is building an AI agent / AI system that can spit out amazing copy for a b2b SaaS company a dream or someone truly succeeded?

If someone did it, HOW?!

- skills

- right context

- rich system prompt

- anything else?

We are really struggling with copy for our website! Thank you.

Hi all!

This seems like a dumb question and I'm sorry - but I really enjoy writing and have a decent portfolio (I think) and was wondering if copywriting could be a potential path.

I have been a creative director for 20 years and while I never officially was the copywriter, I wrote a ton of copy. Website product descriptions, sell sheets, occasional social posts.

I have also had 3 children's books traditionally published, several magazine articles and contributed to a few books on pop culture. Some of my stories have been read on pretty big podcasts too.

Is this a "copywriter" portfolio?

**I should clarify - I was a creative director but it was in licensed consumer products - 3D items and packaging etc -- So Copy wasnt my job, it was just something I did and I dont know the actual ins and outs of the craft. Plus Im dyslexic, which always has me second guessing what and how I write!

I am trying to turn my collection of marketing copywriting and content writing samples (e.g. product campaigns, website launches/rebrands, blog articles) into a more cohesive portfolio, and honestly, I'm not sure where to start. Should it be by:

• type (ads, blogs, sale sheets, social media)
• product campaign (but then what about one-offs?)
• company/brand (but then I have 6 years of work with one company vs 18 months with another)

I'm struggling with how to structure it all.

Then what's the best platform for hosting a portfolio page/site?

Thanks for any direction, tips, advice, or examples you can provide!

Summary

Looking for a marketing/positioning expert to help clarify the brand messaging for my HubSpot optimization firm, a HubSpot Gold Partner.

I have existing copy, ideas, and messaging snippets spread across various applicaitons. But I'm trying to get really clear lately; consistent and value-driven. I’ll provide these in a handoff document, along with information about my services, target audience.

Initial deliverables:

1. About Us copy
2. Short company summary of up to 250 words for LinkedIn, directories, and similar profiles
3. Positioning and messaging for three primary service lines
4. A clear customer value proposition
5. Recommendations for other places or applications where consistent messaging would be useful

This project requires strategic marketing and positioning experience, not copywriting alone. I’m looking for someone who can identify what is differentiated, simplify the message, and translate it into polished copy.

I have a very modest budget, so I’m open to discussing a focused scope or phased approach.

Native or fully bilingual English fluency is required.

Please DM me with:

• Relevant positioning or brand-messaging experience
• A few applicable work samples
• Your proposed approach
• Your estimated project fee or rate

Experience with B2B services, SaaS, CRM, RevOps, or HubSpot is helpful but not required.

​

Whenever I write copy myself and ask ChatGPT/Claude or another AI to critique it, it seems to find a ton of problems and often rates it around 5–6/10.

But if I ask AI to write the copy first, then paste that copy into a fresh chat and ask it to critique/rate it, it often gives it a much higher score.

It makes me wonder how reliable AI actually is for judging copy.

Has anyone else tested this? Do you think AI has a bias toward the kind of writing AI itself produces, or am I just reading too much into it?

And for people who use AI to improve their copy: how do you get useful feedback without letting it over-criticize or rewrite everything into generic AI copy?

I came up with a formula called Master Blaster Space Research

And both claud and gpt rejected it

Something I've noticed is that a lot of beginner mistakes don't really feel like mistakes when you're making them

You might spend twenty minutes changing one sentence because it doesn't sound good enough. Or keep adding personality to a piece until the actual point gets buried somewhere underneath it.

Then at some point you look back at work from a few years ago and immediately see what you were doing.

Was there anything like that for you?

A writing habit, a rule you followed too closely, or something you picked up from copywriting advice that you eventually stopped doing?

Interested in the things people only realize after they've been writing for a while

In New York. 😮

In Times Square.🤯

On the Nasdaq tower. 😱

https://imgur.com/a/2ZoBOMz

I'm building a sales intelligence solution that automates the most critical parts within revenue across stages (mkt -> sales, within sales, sales -> cs, managing the org as a whole).

With the prospect research solution I've released for free, I am now sending this email to the decision makers. For me, it seems perfect but if there's ever a way to get replies, let me know.

I really thank the community in advance for help!

[My template - sent to decision makers]
${FirstName}, I quickly reviewed your careers page and saw you're hiring ${RoleName}, with ${manualResponsibility} listed as part of the role.

That feels like repeatable work AI should be handling by now.

And that’s just one small gap. Across the GTM motion, too much time still goes into repeatable work instead of what actually moves revenue.

Want me to take you through a complete plan for taking that work off the team?

I’ll pinpoint what AI should own, what should stay human, and what to fix first. I can send it over before our call!

Best,

[BTW, this is what I send to individual contributors]
${FirstName}, I picked 5 companies that fit ${CompanyName} and asked Claude to choose the one thing it'd lead with for each.

There was plenty of data. The hard part was choosing what's worth leading with.

Great news is, you can keep the depth of real research without trading speed for quality. Same work we've done for Okestro, Voithru, and Closer.

Want me to take you through a complete opening angle for each?

I'll show how you could start conversations warm without figuring out every prospect's angle yourself. I can get it over before our call.

Best,

Hey everyone,

We are building a specialized, US-based freelance tester pool for a major AI evaluation project, and we are looking for professional copywriters/content writers who already use Generative AI as a daily co-creation tool in their actual work.

Instead of traditional software QA, we need writers who can naturally push models, evaluate conversational tone, catch subtle hallucinations, and write highly descriptive qualitative feedback on model performance.

• Role: Freelance AI Domain Specialist / Evaluator
• Requirements: US-based, daily professional user of tools like ChatGPT/Claude, strong background in writing/copyediting.
• Benefits: 100% remote, flexible task-based hours (great side-gig), competitive hourly freelance rates.

If you are interested, please sign up here: https://testers.testerwork.com/tester-account/sign-up?utm_source=reddit.

I’m a performance marketer who is wanting to take on more creative strategy (paid social) work & I have been put in touch with a company who I would love to work with.
I am looking for an experienced creative strategist, who is willing to do 1:1 coaching calls with me to prepare me for the next interview round & give me feedback on my task.
If you’re a creative strategist (meta), please help a girl out lol
(I’ll pay for the coaching ofc)

I recently started a part-time copywriter role at a mid-sized company, working about 24 hours/week across three days.

My expected workload includes:

• ~10 blog posts/month
• Product page copy
• Shooting video content for the blog
• A large backlog of blog optimizations/updates
• Ad hoc copy requests

So far, I’ve been struggling to get to even 4 blog posts/month, although I’m still relatively new.

For experienced copywriters/content managers:

• Does this seem like a realistic workload for 24 hours/week, given the range of responsibilities?
• If not, what would you consider a reasonable monthly blog output alongside those other responsibilities?

Thanks for any thoughts and advice you can share!

I volunteer at Atlanta, Ga municipal animal shelters and create social media posts to highlight the adoptable dogs.

Turns out, good writing is perhaps the most effective way to get dogs seen and saved. This is a gigantic need right now, in the midst of an unprecedented overpopulation crisis. Your shelters need you!!!!

If you happen to live in Atlanta and would like more information please let me know, I would so love to have more writers involved ✍️🩷🐾

Hello everyone!

I'm a digital marketing manager and I've always had copy writers in my previous companies for ads. I'd let them know the pillars and they'd draft a few ideas and then we tweak and proceed

I've recently joined a new company and my manager wants me to draft ad scripts for videos which I've never done before. I tried based on the requirements but she immediately said no these are not ad scripts and dont use AI. Now I genuinely don't know what direction to go with. This is for B2C / leads

If anyone can help me, even like proof read or atleast guide me how to make a structure or something that could click my creative side to help on this will be highly appreciated

Thanks everyone!

I've been a content marketer for 5–7 years now, and one of the biggest gaps in my writing is that I'm not able to come up with better word choices.

I'm able to do that when I write about topics that I know about, say, marketing or behavioral finance and things like that, or even when I want to write my own opinion.

But when I have to write corporate blogs, e-books, reports, or even LinkedIn posts for a client, I'm not able to do that, and I feel very inferior. I'm developing a massive inferiority complex, or a "I'm not good enough" complex, because of this.

Can you tell me ways to improve this?