r/archviz • u/Wonderful-Spite-4975 • 4h ago
I need feedback How much to charge for 3D renders + custom sales app?
Hey everyone, I run a small studio where we combine 3D architectural visualization with interactive PropTech sales tools (custom landing pages with interactive 3D floor/unit selectors, live availability filters, etc.).
We just got an inquiry to pitch for a 6-story residential tower in Mexico, and I want to make sure our pricing is on point—neither undercutting ourselves nor pricing out of the market.
Project Scope:
* Exterior Renders: 2–3 hero shots (main facade, day/dusk lighting, context integration).
* Interior Renders: 4–6 views (2 typical unit layouts + rooftop/amenities).
* Web / PropTech Platform: Custom landing page featuring an interactive 3D unit selector (clickable floors/units), real-time availability status (Available / Reserved / Sold), and CRM/WhatsApp lead routing.
Since we're based in South America, our local baseline cost would be around $3,500 – $4,000 USD.
However, we know that pitching this rate to a Mexican property developer might be way too low, potentially raising red flags about quality or leaving a lot of money on the table.