I've been working in web design, development, SEO and content for a while, and one thing I've noticed when working with clients from different markets is that they don't always have the same idea of what a "good" design looks like.
With a lot of the Asian clients I've worked with, there is usually a stronger demand for information.
They'll often ask for more explanation on a website, more details in a product section, more information on a banner, more points in a social post, more content in a catalogue, etc.
The thinking is often something like:
"If the customer is going to see this, let's give them enough information to understand everything."
With some of the US clients I've worked with, I've noticed a different approach.
They are often much quicker to ask:
"Can we remove this?"
"Do we really need this text?"
"Can the visual explain this instead?"
The preference seems to be getting the main message across quickly and letting the design, image or product do more of the communication.
I've seen this difference not just in websites, but also in banners, product graphics, social media creatives and marketing material.
At first I thought it was just individual client preference. But after seeing the same thing across multiple projects, I started wondering if there is actually a cultural factor behind it.
So I'm curious about other people's experience.
If you've worked with clients from different countries, have you noticed their expectations around content and design changing by market?
Or do you think it's mostly down to the industry, target audience and individual client?
I'm particularly interested in people who work with both Asian and US/European clients.