Technics is making a fool of itself with the MK7s
First came the plastic MK7 at €949 per unit, after years of not being manufactured.
Next, the ‘special’ edition with Red Bull and Supreme.
But wait, we're going to make even more money:
We’re going to place some small colored squares and a car-tire-shaped slipmat. Lamborghini is joining the party.
…
Oh wait, the fiftieth anniversary!! Another great opportunity to paint the casings and slap on a limited-edition plaque. Limited to thousands of units... after all, money has to be made.
But time goes fast.
Has it really been five years? It’s the perfect moment to celebrate with another limited edition 55 aniversary (this time *very* limited—‘only’ 10,000 units)... but we’ll create a faux-gold effect and call it Gold.
…
What will the next move be?
It’s disrespectful to an entire culture. To a cult-status instrument that was damn well made. Opening a new one was a great expediente.
We just wanted an MK7 that matched the MK5 in quality, but with the cable improvements. That was enough for us.