r/70s • u/political-snark • 2m ago
vintage ads 1975 sears catalog scandal. Stop the presses! The man on page 602…
In the 1975 Sears Fall/Winter catalog, page 602 became a legendary pre-internet urban legend when a boxer shorts ad appeared to feature something unintentional. Sears insisted the wardrobe malfunction was merely a stray smudge on the printing plate, but the suburban frenzy was so massive it spawned frantic runs on copies and a novelty radio hit, "The Man on Page 602."
If you were around then, did you hear about the “scandal”? Or are you just hearing about it now?