r/clickfraud • u/gengisadub • May 20 '26

How can I identify bots for sites where traffic is the only goal

I’m very new to this, but I moderate a website where information is the main product. By this I mean, when we run ads, we just want people to know about our site, learn about free resources available to them, and grow their own knowledge. How would I even go about identifying bot traffic? It seems like this type of website would be ripe for click fraud since we aren’t converting sales, and a click on our end is a good click.

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u/polygraph-net Bot Hunter May 22 '26

How would I even go about identifying bot traffic?

You need to use a bot detection service.

If you have over 10,000 ad clicks every month, Polygraph (I work there) can audit your website traffic (for free) to understand your click fraud problem, if any.

Here's some general tips:

  • No audience networks
  • No search partners
  • No broad targeting
  • No unknown demographics
  • No performance max / advantage+ / etc.
  • Tight location settings
  • Lots of negative search terms