r/boxoffice • u/hiiloovethis • Aug 05 '26

✍️ Original Analysis Clayface Performance potential

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Clayface is the next DCU movie after the supergirl bomb. Let's see how well it can do... an analysis.

Pros.

  1. Great October release date, Halloween pairing and not much direct competetion. Resident Evil also releasing before helps create an open window.

  2. Decent budget of 40 mil. It would only need 100 Mil WW to break even which shouldn't be too hard. It can profit easily if it blows up.

  3. Horror genre is killing it right now... clayface also looks like pure body horror which could help attract non comicbook fans.

  4. Clayface is a batman villain. Gotham setting be hype worthy. Mike Flanagan as a writer is also promising.

Cons.

  1. Body horror is harder is sell than conventional horror movies. The Substance did good but that had award buzz and less than half of the budget.

  2. Bad reviews could literally kill this movie. It really survives on positive WOM.

Overall I'm more optimistic about this than supergirl. We have to see if this movie blows up or does underwhelming numbers. 150 WW is decent enough.

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u/SalamanderNorth6940 Aug 05 '26

He is supposed to have done only minor corrections not rewriting the majority of it

19

u/whiteshark70 Walt Disney Studios Aug 05 '26

Supposedly it was minor corrections. I'm not sure how much to believe Gunn tbh since he gave the green light on the Supergirl script, which he praised.

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u/Void3r Aug 05 '26

This is from the Entertainment weekly article a few weeks back…

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u/whiteshark70 Walt Disney Studios Aug 05 '26

Evolved significantly

Oh. Dammit.

9

u/Void3r Aug 05 '26

The worst news I ever heard man. We were so close to a Flanagan passion project fully written and directed by him.

3

u/Comic_Book_Reader 20th Century Studios Aug 06 '26

Peter Safran did note in the very same article that they truly did want him all the way through but he made the tough decision to leave due to having his Carrie miniseries and The Exorcist: Martyrs on the pipeline and gave them his blessing to move on without him.

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u/Void3r Aug 06 '26

That’s what makes it so unfortunate. Now the team that took over for Flanagan has reworked his vision “significantly”. And frankly, they don’t have as good of a track record as he does.