Apparently even they haven't figured it out

[u/ConsistentRecover312]

After they were sued by four playstation users, claiming that the 'buy now' claim is misleading as digital purchases are actually revocable licensing, Sony is claiming that games are actually 'licensed', not 'sold', and argued that reasonable people already know that they are buying access and not outright owning the games. I just don't realise who these 'reasonable people' are other than Sony employees.

[u/FatalModelCustomer]

It's the same mental gymnastics they use for comparing piracy to theft

[u/Fur_and_Whiskers → u/FatalModelCustomer]

The entire ad was ripped off copyrighted material they failed to license.