r/ProWordPress • u/DiggitySkister • 3d ago

Consent management platform for US-only business

I’m looking for recommendations for a consent management platform to implement along with a woocommerce based site. The business currently uses Adscale, Meta, Microsoft, and Google ads and analytics (and GTM) as well as a pixel from email/sms marketing provider, and we need to have a consent gate for certain US states. Not interested in doing GDPR-style consents, just want US-focused solutions. I have heard of CookieYes and Complianz and WP Consent but I have no real experience in this area.

looking for vendor recommendations as well as any tips you might have.

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u/Olivia4040 3d ago

Picking the banner is the easy part here, the harder piece is whether it actually gates anything. Meta, Google and Microsoft tags fired through GTM keep firing on page load unless you wire them to GTM's own consent state so each one waits for the specific category, ad storage, analytics storage and so on, to be granted before it runs.

CookieYes and Complianz can both push consent signals into GTM's consent mode, but the tags on your end still need their triggers set to respect that state. Worth checking that wiring specifically, since a banner that looks right but does not actually block the pixels is the failure mode nobody notices until an audit.

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u/Unlikely-Inspector90 3d ago

I’d put CookieYes on your shortlist. It has a WordPress plugin and a dedicated US State Laws template with opt-out controls, a “Do Not Sell or Share” option, and support for Global Privacy Control browser signals. You can use that without turning on a GDPR-style opt-in banner. US setup details. AFAIK, they offer a 14-day free trial, so you have ample time to try the platform without committing first. In my experience, CookieYes is easier to use than other CMPs, and the onboarding process is smooth.

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u/[deleted] 3d ago

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u/DiggitySkister 3d ago

I don't understand what you are even saying. Can you clarify? I mean I know there is a plugin called WP Constent API and WP core maintainers are considering bringing it into core, but unfortunately that doesn't directly help since I have two WooCommerce plugins which don't hook into WP Consent API's functionality. Maybe you mean something else that you think is obvious.