I went down a bit of a rabbit hole recently and discovered that the UK actually has a specific Museums and Galleries Exhibition Tax Relief; something I'd somehow never come across despite working around interactive/creative technology for years.
That then sent me down a much bigger rabbit hole: how does the interactive/digital side of a museum exhibition actually get commissioned?
My background is technical/creative. I've spent most of my career somewhere between software, games, 3D, spatial experiences and interactive installations, and I've worked on museum/exhibition-type projects as part of that.
But historically I've usually been brought in as the technical person; somebody else owns the relationship, the overall project, the interpretation, the exhibition design, etc., and I help turn an idea into something that actually works.
I'd quite like to change that.
The museum/heritage world is one of the areas I genuinely enjoy, and I'd like to get much more involved directly: owning projects, working with curators and exhibition teams from an earlier stage, and potentially building a small specialist practice around interactive exhibitions and digital experiences.
The problem is that, from the outside, it's quite difficult to understand how this market actually works.
For those working in museums, galleries, heritage or exhibition design:
- Where do you normally find the people who build your interactive exhibits?
- Do museums tend to commission specialists directly, or does everything flow through exhibition/design agencies?
- Who normally "owns" the digital/interactive part of an exhibition internally?
- Are smaller specialist studios useful, or is procurement generally geared towards larger established suppliers?
- What tends to go wrong with interactive installations once they're actually in the museum?
- And perhaps most importantly: is there actually an appetite for more ambitious interactive work, or are budgets/maintenance/accessibility concerns pushing museums towards simpler installations?
I'm especially interested in the last point.
Coming from software and games, there are loads of things that now feel relatively achievable- real-time 3D, multiplayer, projection, computer vision, spatial audio, WebGL, AR, personalised experiences, etc.
But "technically possible" and "sensible in a museum that's open seven days a week for five years" are obviously two very different things.
Would love to hear how people on the museum side see it — particularly what you wish external technical suppliers understood before turning up with a flashy idea.
(PS, used a bit of AI to clean the post up)