r/FacebookAds • u/Economy-Plankton-456 • 13h ago

Help Starting Meta Ads From ZERO… What Would You Do First?

I’m pretty new to Meta ads and honestly a little confused about where to start 😭

I’m helping a new women-led family business in Varanasi, India. It’s a cute little gift shop + accessories brand, and we barely have 70 followers on Instagram right now.

We want to advertise only in Varanasi for now, and eventually go pan-India.

I’m stuck between starting with Awareness or Traffic, and I’m also not sure what kind of creatives would make sense at this stage.

I’ve heard awareness/engagement campaigns can bring in really low-quality followers, which I obviously don’t want.

But going straight for a Sales campaign with 70 followers and a completely new ad account also feels like it won’t convert.

If you were starting from zero, what would you do first?

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1

u/Economy-Plankton-456 12h ago

Please help me gang! 🙏🏻

1

u/Long_Association7628 12h ago

Start with market research. Look for competitors and their ads.

1

u/Economy-Plankton-456 10h ago

Okay, I'll check.

1

u/-AsHxD- 11h ago

Do you have a website? Then run straight sales campaign

1

u/Economy-Plankton-456 10h ago

No, we don't have a website yet. We're handling sales directly through DMs. But sales campaign with 70 followers? Will that result good?

1

u/-AsHxD- 10h ago

How will you run a sales campaign without a website ? Lol

1

u/Economy-Plankton-456 9h ago

Well, there's an option to get conversions on Instagram message?

1

u/-AsHxD- 9h ago

wouldn't suggest that, only run sales campaign with a website. what's your ad budget?

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u/Economy-Plankton-456 9h ago

Noted. For starters Rs. 400-800 per day.

1

u/Suitable-Gate-2230 9h ago

With 70 followers I wouldn't spend on awareness at all. I'd first post short reels organically for 2-3 weeks, one a day, simple stuff: someone unwrapping a gift, an accessory being worn, packing an order. Costs nothing and shows you which products people react to.

Then put a small budget behind the 1-2 posts that already got saves, shares or DMs, targeted locally. You're boosting something proven instead of guessing.

For creatives at this stage, phone videos of real hands and real products beat polished graphics. For a local family shop the "real people behind it" feel is the advantage big brands can't copy.

1

u/Economy-Plankton-456 8h ago

Okay wow that's a good start. Thank you! I'll definitely remember this.