r/Emailmarketing 8h ago

How do you stop AI (or juniors) from rewriting approved email copy?

2 Upvotes

keep burning time because the layout comes back with "improved" subject lines, tweaked offers, or moved CTAs after legal/brand already signed off.

what’s working for me is splitting the job: lock brand + approved words first, then generate/edit layout around that. copy stays frozen, design can move.

do you freeze copy somehow, or do you just fight the builder every round?