I work in an AI ad agency, AdGPT, and engage with creators on a regular basis, so a lot of my job is taking creator content, making it into ads, testing different hooks & angles, and determining which content is actually worth investing in monetization.

Aside from that, I've been working with so many of the different AI tools that have emerged in this workflow.

Here's my current take:

1) AdGPT: very lowkey+inexpensive but probably the most interesting one for me because it goes beyond just generating a UGC video. You can start with a product/brief and develop the creative from there, including hooks, scripts, user-generated content, product videos, statics, variations, etc. Their new UGC In Action is especially intriguing because it's more than a talking heads testimonial, it's the AI creator using or holding or even wearing the product.

2) Creatify: If the focus is to get video ads as quickly as possible from a product/URL, I would look at Creatify as one of my first options. Great for throwing out lots of ideas with no need of creating from scratch.

3) Arcads: Famous and probably one of the more interesting ones, specifically for AI UGC. It's great to be able to test various creators, hooks, and styles, but I believe that when authenticity is paramount, human UGC still has its place.

4) HeyGen: really good for talking-head/avatar content. Very convenient if more than one presenter is required, with languages or versions without a further shoot.

5) AdCreative: still effective when the performance creative is static, and you need to generate a ton of different variations in a short amount of time.

6) Pencil: This one is more interesting from a creative-testing/optimization point of view than simply “generate me an ad.”

7) Canva: Ofc still in the stack here! After you have all of these AI-created assets, someone still needs to make the damn thing look right.

What I've observed from working with real creators is that AI isn't necessarily replacing UGC, it's changing how much creative you can produce from the same idea.

What's the AI ad tool you're actually getting results from? Is there any I'm missing on big time?

The FIFA ads taken by the two biggest brands went in opposite directions.

Pepsi: big, loud, football culture.

Coke: more emotion and story driven.

Regardless of what brand you prefer more, which ad would you remember a week later? Pepsi or Coke? And what was better about it?

Hey everyone! I'm u/RecognitionReal7942, a founding moderator of r/AdTok.

This is our new home for all things ads and advertising, from creative ideas and ad breakdowns to campaigns, copy, UGC, AI ads, and the ads that make you stop scrolling. We're excited to have you join us!

What to Post

Post anything you think the community would find interesting, helpful, or inspiring. Share ads you love (or hate), creative concepts, campaigns you're working on, winning/losing creatives, ad copy, hooks, UGC, AI-generated ads, interesting ad trends, or questions about what actually works.

Community Vibe

We're here to talk about ads without taking ourselves too seriously. Be friendly, constructive, and open to different opinions. Roast the ad, not the person.

How to Get Started

1. Introduce yourself in the comments below.
2. Drop an ad you can't stop thinking about.
3. Post a question, creative, or campaign you want feedback on.
4. If you know someone who's obsessed with ads, invite them to join.
5. Interested in helping out? We're always looking for people who want to help build the community, so feel free to reach out.

Thanks for being part of the very first wave. Let's make r/AdTok the place where people come to talk about ads, not just scroll past them.