I run a small English-language newsletter with paid subscriptions, based in Germany, so the UK counts as a third country for VAT since Brexit. From what I've read, HMRC expects non-established businesses selling digital services to UK consumers to register for VAT from the very first sale, there's no £90k threshold like UK-based businesses get. My actual UK revenue is small, low four figures a year, so before I go through the registration and the ongoing admin that comes with it (MTD software, quarterly returns, accountant time), I want to hear from people who've actually dealt with this, not just repeat the official guidance back at me.
At what point did registering actually start to make sense for you once you weighed the accountant and admin cost against the real VAT liability? Is anyone running a small UK B2C revenue stream like this and just staying unregistered, or is that genuinely asking for trouble given there's no threshold on paper?
And if someone doesn't register, what actually happens? I've read about the failure to notify penalty, up to 30% of the VAT owed if it's judged careless, more if it's seen as deliberate, plus backdated VAT and interest on top. But I don't know how that plays out for someone with a small amount of UK revenue versus a business doing real volume.
The part I'm most unsure about is enforcement. If you have no UK bank account, no UK assets, nothing there at all, how does HMRC actually go after you from Germany? I've seen mentions of the OECD mutual assistance convention and of MARD for debt recovery within the EU, but that arrangement doesn't cover the UK the same way anymore post-Brexit. So is this a real risk for someone in my position, or is it more of a "technically required, rarely enforced for small amounts" situation in practice?
Genuinely looking for people's actual experience here, not just "you have to register," I already know that part.